1237 In the months leading up to January 2015, the price of oil fell by 60% driven down largely by booming shale oil production, the drop in energy demands from emerging markets and the strengthening of the US dollar. By late-January of 2015, Brent Crude traded at around $50, hitting its lowest-levels since the global financial crisis in 2009. Prices however recovered to around $60-65 by the end of the first quarter of 2015 – but this still represents a major adjustment from the $90-110 average price levels we’ve seen over the last five years.