660 There remains an uncomfortable truth about technology investment – rigidity costs more than it saves. All-in-one systems, long-term vendor dependencies and software lock-ins are giving way to a new reality where success rests on how rapidly an organisation can move, connect and adapt to changes and disruptions in the market. Digital transformation is estimated at $30.24bn in 2025 and expected to reach $63.31bn by 2030. While the conversation around digital transformation is still highly relevant and ongoing, it is now also shifting to incorporate digital composition.