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Opinion

Meeting the challenges of the Coronavirus crisis

Pieter Hugo, Chief Client & Distribution Officer, Prudential IM
May 6, 2021, 10:21 p.m.
1805

Word count: 788

Like many other industries around the world, the Coronavirus pandemic has had a significant impact on our asset management industry, accelerating some of the existing trends already in motion and introducing new challenges to business models and technological capabilities, as well as very interesting opportunities. Among these have been: the rapid implementation of advanced technologies; provision of enhanced communications and client services in a virtual environment; greater globalisation leading to more competition; and the increasing importance of environmental, social and governance (ESG) issues. Although many local managers like Prudential have navigated the crisis very successfully, it has shown us that going forward we will need to be more adaptable than ever. This, while also maintaining a stable company culture and operational base, and delivering consistently excellent client services and investment returns.

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