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Opinion

Keeping perspective in times of fear

Anet Ahern, CEO, PSG Asset Management
April 16, 2020, 2 p.m.
860

Word count: 746

The evidence is clear: starting valuations are a very important predictor of long-term returns. However, this insight gets lost in times of market panic when all the attention goes to reducing portfolio risk. The lowest risk way of achieving satisfactory long-term outcomes, is to buy assets at attractive valuations. Ironically, this is often an uncomfortable approach.

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