Ground rules for investing in tough times
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There’s no denying that the current narrative in South Africa is negative. Investment returns have been poor for some time and there seems to be no light at the end of the tunnel appearing just yet. During times like these, emotions can run high and investors can make costly mistakes. It is therefore important to focus on your long-term goals to avoid making panic-driven decisions that could lead to losses down the road. The markets are tough, but remembering a few essentials should see you through.