AfricInvest, a pan-African mid-cap-focused private equity firm, has announced that its Maghreb Private Equity Fund III has invested in Outsourcia Group, a Moroccan contact center and business process outsourcing (BPO) provider.

Brahin El Jaï, Managing Director, AfricInvest Morocco, said: “AfricInvest is excited about the opportunity to work with such visionary entrepreneurs who have already managed to establish a market-leading position in the area of outsourcing.”

“The European market for outsourcing still has considerable room for development, and sub-Saharan Africa in particular represents an important opportunity for Outsourcia. AfricInvest’s infrastructure and experience across the continent should provide a helpful platform for the company’s expansion,” he said.

Founded in 2003, Groupe Outsourcia is a leading Morocco-based contact center, BPO and digital services provider.

The company serves over 30 top-tier clients, including Aquarelle.com, Carrefour, Coyote, Editions Atlas, GRDF, Manutan, Mister Auto (PSA Group), Showroomprivé, and Vente-Privée.com

Outsourcia has 900 employees across nine sites: two in France, five in Morocco, one à Madagascar and one in Niger.

Through its investment, AfricInvest aims to support Outsourcia in bringing its corporate development initiative, “Acquire and Migrate,” to other regions of Africa, while at the same time reinforcing the strong growth that the company has experienced since its creation in 2003.

Youssef Chraibi, President of Outsourcia, said: “After 13 years of strong, self-financed expansion, Outsourcia has decided to focus its strategy on external growth, enlarging its geographic presence in both Europe and Africa.”

“Working with a leading financial partner in the region like AfricInvest, Outsourcia has found common values and an entrepreneurial culture that fit its identity and corporate vision.”

Maghreb Private Equity Fund III is a private equity fund that makes equity and equity-related investments in small and medium-sized enterprises (SME) in Tunisia, Morocco, Algeria, Libya and Egypt.

Target sectors include agribusiness, packaging, consumer products, distribution and retail, financial services, manufacturing, telecom, and transport.