The UK-based global technology investor Amadeus Capital Partners, has invested $2m in Hepstar, a digital insurance distributor in South Africa.

Andrea Traversone, Investment Partner at Amadeus Capital Partners, said that Amadeus Capital is excited to be involved in Hepstar.

“They are solving a real problem regarding insurance distribution during a time when ancillary revenue is becoming increasingly important for E-commerce companies. Given the prowess they have demonstrated in this niche we expect they will be a leading supplier in this market in the near future,” she said.

Hepstar was founded in 2013 to address the need for e-commerce companies in general, airlines and travel companies in particular, to maximize revenue from ancillaries.

With the new funding the company will build on its momentum including expanding its global reach, accelerating technology development and growing its brand.

Brett Dyason, Hepstar CFO, said: “The global airline ancillary opportunity is around $60bn. We can help our partners make up to 30% of their net revenues from insurance ancillaries.”

Over the last year the company has grown its presence to include Africa, the Middle East, Europe and Australia.

Clients include CarTrawler, South African Airways, ClickBus, IATI, Flightsite and Travelstart.

Attaining this rapid growth in such a short period of time is due to Hepstar’s strategic partnerships with some of the leading global distribution systems, as well as insurance companies including Mapfre, Regent, Al Sagr and Orient Sigorta.

“We’re extremely pleased about our partnership with Amadeus Capital Partners. They understand our business and vision”, added Dyason.

“Hepstar has grown organically to date and we are now anticipating growth of 150% in 2016. This investment will allow us to focus on innovation, sales and local talent acquisition,” he said.

Amadeus Capital Partners’ investment into Hepstar is provided for by their Digital Prosperity Fund, which is backed by the MTN Group.

This fund assists growth companies to develop online and mobile applications in emerging markets.

Earlier this month, Amadeus invested $40m in Africa’s fast growing online travel agency, Travelstart.