AfricInvest and Amethis have announced a minority equity investment in CFG Bank, a pioneering investment bank which is now extending its activities to become a universal bank.

The investment by AfricInvest and Amethis follows a previous MAD300m capital increase in 2016 which was used to accelerate the bank’s development. 

After the investment of AfricInvest and Amethis, CFG’s total equity has reached MAD700m.

Brahim El Jai, Senior Partner and MD of Africinvest Morocco, said: “AfricInvest is proud to join forces with CFG as it expands from its position as a successful and innovative investment bank to become a pioneering universal bank.” 

“The Moroccan financial services market is ready for a new customer-centered, modern banking experience and CFG is positioning to meet this need. Blending cutting-edge technology and first-class human-led customer care, CFG will democratize high-end services and pave the way for a new generation of banking, not only in Morocco, but well beyond.”

Established in 1992 by Adil Douiri and Amyn Alami, CFG initially operated as a capital markets investment advisor for retail clients, and soon became a leader in investment banking services in Morocco. 

In 2012, CFG was transformed into a universal bank with a focus on premium clients, and then in 2015 launched its commercial banking activities. 

CFG now counts 13 branches in its network with more than 5000 clients and has positioned itself as a universal bank with a focus on personalized service.

CFG is aiming at focusing on the digitalization of its services, while maintaining a personalized service through its branches. 

Led by a top-notch management team, CFG is eager to execute its innovative and disruptive commercial banking model articulated around a performing multi-channel network, comprising cashless branches, mobile and internet banking and smart ATMs saving time for both the customer and the bank.

Laureen Kouassi-Olsson, Financial Institutions Head at Amethis, said: “We are pleased to support CFG Bank's expansion into retail. We believe that digitalization is the future of commercial banking in Africa.” 

“CFG's retail strategy combines the traditional approach of a universal bank with that of a digital bank, ensuring a multi-channel service offering and state-of-the-art services. CFG is thus revolutionizing the Moroccan banking sector by introducing a hybrid and innovative model, that of the "click and mortar" as opposed to the traditional "brick and mortar" characterizing until then retail expansion models within the banking industry on the continent,” she said.