A15, a venture capital firm, has led a $1.2m fundraise in FlapKap, a company revolutionizing e-commerce and SaaS growth in the MEA region.

Karim Beshara, General Partner at A15, said: “A15 is proud to lead the fundraise for FlapKap and to back its CEO, Ahmed Coucha, for –our second venture together. FlapKap is not only a visionary company with an excellent business model, but it is creating real tangible value for the region by helping SMEs grow. It also has a first mover advantage in a significant market, all of which creates a very bright future.”

FlapKap is the regionally contextualized version of Clearco and Wayflyer and the first company of its type in the Middle East.

Its primary value propositions are twofold: first, it offers online businesses AIbased insight to help them optimize their advertising spend and maximize profits. Then, it offers these businesses revenue-based flexible payment terms, on that advertising spend, to ensure sustainable growth without cash constraints.

Currently operating in the UAE and Egypt, FlapKap will soon launch in Saudi Arabia.

The company also expects wider MEA expansion and rapid merchant acquisition.

FlapKap’s management team has a proven entrepreneurial track record in e-commerce, media and digital banking.

Ahmad Coucha, co-founder and CEO of FlapKap, said: “We are delighted to announce our launch and fundraise, and have the backing of such an esteemed investor as A15 - one of the leading venture capital firms in the MENA region. It is testament to our business model and validates our strategy.

“We have taken a proven international business model, and adapted it for the Middle East. Our solution empowers SMEs and startups to grow sustainably, without losing equity, and to help manage their cashflows. With a first mover advantage, and a huge market opportunity, we are excited to extend the growth opportunities we have unlocked for our early clients to the whole region.”

In 2017, Bain & Company reported the wider MENA e-commerce market was worth $8.4bn, with an annual growth of 25% since 2014, and predicted the market to reach $28.5bn by 2022.

FlapKap expects these figures to have increased substantially due to accelerated adoption catalyzed by the COVID-19 pandemic.