LeapFrog Investments has invested $25m in AFB Mauritius, a financial technology platform that offers financial tools to financially-excluded consumers and small businesses in Sub-Saharan Africa.

Michael Joyce, Associate Director at LeapFrog Investments, said: “AFB is connecting the dots between Africa’s demand for financial services and the promise of new technologies, in a way that simply hasn’t been done before. Their team has a deep socially committed heritage, founded on the premise of serving the underserved with ethically designed financial services.”

AFB currently has operations in four countries, including Kenya, Zambia and Ghana with rapid expansion into adjacent geographies planned.

Partnering with major mobile operators and over 400 retailers including Woolworths and Naivas, AFB has extended its reach to over a million people in sub-Saharan Africa.

AFB also offers branded store cards for the English Premier League giants Manchester United and Chelsea.

Across Sub-Saharan Africa, consumer finance from formal banking channels is almost non-existent: insurance is massively under penetrated, and can be as low as 1% of the adult population in many African markets.

Savings products also remain chronically underdeveloped, and only 5% of adults source loans from formal institutions.
By contrast, retail and mobile telephony are exploding, and outstripping access to traditional banking channels.
Sub-Saharan mobile penetration stands tall with 70% of people having access to a mobile phone; 130 million subscribers alone, reside in AFB’s core markets.

Tapping into this channel with innovative mobile products has allowed AFB to reach 300,000 customers in two months.

Karl Westvig, AFB CEO, said: “We believe everyone should have access to good financial choices. We’ve developed a highly scalable business model that should reshape the provision of quality financial products such as insurance, savings and credit. LeapFrog’s investment, specialist expertise and rich African networks will help us to turbocharge our expansion.”

The partnership with AFB marks LeapFrog’s fourth investment from its $400m fund, which has up to $200m to allocate to pioneering financial services providers in Africa.

In addition to capital, LeapFrog provides its partners with deep expertise in areas such as product design and multi-country rollout.

The investment reflects LeapFrog’s interest in innovative fintech businesses that reach the unreachable through unique distribution models.

The investment follows an earlier investment in Bima, a mobile insurance platform reaching over 10 million emerging consumers across Africa, Asia and Latin America.

“We are excited about the opportunities for fintech to enable financial inclusion at tremendous scale; we’re watching this space closely,” said Joice.

The group’s portfolio of investments currently reaches 24.5 million people in 18 countries.