One Thousand & One Voices (1K1V), a Sub-Saharan African private equity fund, established by high net worth families across the globe, has invested an undisclosed amount in Beefmaster, a South African meat producer.

Hendrik Jordaan, President and CEO of One Thousand & One Voices, said: "Beefmaster’s experienced management team, value-added vertical integration, trusted brand and opportunities for even greater growth makes it an attractive investment opportunity for One Thousand & One Voices."

"Our model of leveraging the Three-Dimensional Capital of leading family offices will contribute to value creation for Beefmaster, itself a family-held business, especially as demand of protein sources grows,” he said.

Beefmaster is a family-owned business and is one of the largest privately-owned meat production companies in South Africa.

The founder of today’s Beefmaster, Lourie van Reenen, began with a small cattle feeding business in 1965.

In 1983, he acquired the farm Kromellenboog in what is now the North West Province of South Africa.

In 2005 Beefmaster opened its first retail outlet and now has several retail stores operating in South Africa.

Beefmaster has grown into a large enterprise involved in every aspect of the beef and lamb supply, and trading locally and internationally in beef, lamb, and hides.

Louw van Reenen, CEO of Beefmaster, said the company is very excited about the proposed transaction, where 1K1V becomes a minority shareholder.

"The transaction is being considered to support new growth opportunities on the back of growing demand for the company's products both locally and internationally," he said.

South African beef prices are expected to grow 6% annually until 2022, according to the South African Bureau for Food and Agricultural Policy.

The investment by 1K1V is the second investment in African agriculture sector.

1K1V's first agriculture asset was an undisclosed investment into privately-owned South African fruit and nuts processor RedSun Dried Fruit & Nuts.

Overall, the private equity firm is aiming to inject $300m into SSA across the consumer, logistics, agribusiness, financial services, healthcare, education and telecommunications sectors.